2023

ETHICAL SPORTSWEAR

recyclable, environmentally safe, functional

OH OH OM ethical sportswear creates innovative, circular sportswear. It focusses on minimal design, comfortable feel, circularity and social responsibility. Each item is versatile and wearable. Functional clothing, but environmentally safe for people and nature. All materials are biologically recyclable and produce no waste at the end of their life cycle.

CUSTOMER LOYALTY

Making fashion recyclable requires restrictions in the choice of materials and a new way of thinking during the design process. But it is precisely the clarity and therefore versatility of the products that this creates that our customers appreciate. An evaluation of the customer reviews shows that the soft and natural feel and quality of the clothing is inspiring. "I don't want to take the clothes off" is feedback we often receive.

DISTRIBUTION

The recyclable sportswear is sold in online and brick-and-mortar stores. The collections have a clean and timeless design and focus on the highest quality.

The company works with so-called "new drops", i.e. new items are constantly being designed and manufactured for the existing collection. This avoids overproduction and the disposal or reduction of "old" collections. Clothing retains its value. In this way, the appreciation and care of purchased products can be established and the slow instead of fast fashion movement can be introduced.

CIRCULAR DESIGN

The vision for recyclable sportswear arose from the facts of the current fashion industry: every year, around 48 million tons of textiles end up as waste in nature. With every wash, harmful microplastics are released and end up in our environment.

Our aim was to create a biological material cycle that makes clothing environmentally safe. Abrasion caused by washing our clothes degrades biologically harmlessly within 5 years. And at the end of the life cycle, there is no waste, as all components are returned to the biological cycle.

This not only feels incredibly good on the skin, but also makes the vision of recyclable sportswear a reality.
The main component of our clothing is Lyocell. Lyocell has good skin compatibility, is moisture-absorbent, cooling, crease-resistant, hot-washable and odorless.

The Austrian company Lenzing extracts and processes this cellulose in a closed cycle. This not only makes our product recyclable but also a large part of the manufacturing process. A step towards a circular economy in the fashion industry.

CONTACT PERSON

JENNIFER MUSTERMANN
OH OH OM ethical sportswear • Bellealliancestr. • 20259 Hamburg
+49 1712757134 • jenne@ohohom.com • www.ohohom.com

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