{"id":29,"date":"2024-01-18T16:43:40","date_gmt":"2024-01-18T16:43:40","guid":{"rendered":"http:\/\/circulardesignhub.hamburg\/?page_id=29"},"modified":"2024-01-24T15:10:09","modified_gmt":"2024-01-24T15:10:09","slug":"sodabird","status":"publish","type":"page","link":"https:\/\/circulardesignhub.hamburg\/en\/sodabird\/","title":{"rendered":"Sodabird"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"29\" class=\"elementor elementor-29\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1795971 e-con-full e-flex e-con e-parent\" data-id=\"1795971\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac491a9 e-con-full e-flex e-con e-child\" data-id=\"ac491a9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24c6389 e-flex e-con-boxed e-con e-child\" data-id=\"24c6389\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9b9cf elementor-widget elementor-widget-heading\" data-id=\"ae9b9cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2023<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e44386 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e44386\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f022e elementor-widget elementor-widget-heading\" data-id=\"46f022e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SODABIRD<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8d473 elementor-widget elementor-widget-heading\" data-id=\"5a8d473\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">use instead of own<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3badf23 elementor-widget elementor-widget-text-editor\" data-id=\"3badf23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Sodabird is a concept study for a home water carbonizer whose design transforms previous reservations about this product category into highly emotional sales arguments. It is based on the concept of reusability of components and materials, which leads to an economic model of using instead of owning and establishes new services and sales channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c3282 e-con-full e-flex e-con e-child\" data-id=\"15c3282\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629d5fa e-flex e-con-boxed e-con e-parent\" data-id=\"629d5fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43a3ead e-con-full e-flex e-con e-child\" data-id=\"43a3ead\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c8d02 elementor-widget elementor-widget-heading\" data-id=\"34c8d02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CUSTOMER LOYALTY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e48e1e7 e-con-full e-flex e-con e-child\" data-id=\"e48e1e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e25c753 elementor-widget elementor-widget-text-editor\" data-id=\"e25c753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>The Sodabird has been designed so that the filling mechanism remains firmly attached to the gas cartridge. Each time the cartridge is replaced, the entire technical function group goes back to the manufacturer to be refurbished. <span style=\"text-decoration: underline; color: var( --e-global-color-primary );\">The user therefore receives a fully functional, serviced device every time.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df23015 e-flex e-con-boxed e-con e-parent\" data-id=\"df23015\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d2fc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57d2fc0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7aeea e-flex e-con-boxed e-con e-parent\" data-id=\"4e7aeea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f76d6f0 e-con-full e-flex e-con e-child\" data-id=\"f76d6f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8bd1f elementor-widget elementor-widget-heading\" data-id=\"2f8bd1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DISTRIBUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe725e e-con-full e-flex e-con e-child\" data-id=\"1fe725e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7492709 elementor-widget elementor-widget-text-editor\" data-id=\"7492709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>As the entire cartridge and filling mechanism unit is always completely replaced (returned), all materials and raw materials, once collected, circulate endlessly between user and manufacturer. This channel is also used to distribute all other product and service parts. This also creates a permanent exchange of information.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05639ef e-flex e-con-boxed e-con e-parent\" data-id=\"05639ef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a41544 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a41544\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaf3ac0 e-flex e-con-boxed e-con e-parent\" data-id=\"aaf3ac0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09c7681 e-con-full e-flex e-con e-child\" data-id=\"09c7681\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64789ad elementor-widget elementor-widget-heading\" data-id=\"64789ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MAXIMUM ECOLOGICAL\nPRODUCTDESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8e7ee e-con-full e-flex e-con e-child\" data-id=\"8f8e7ee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a22ff94 elementor-widget elementor-widget-text-editor\" data-id=\"a22ff94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The concept comprises a series of intelligent design solutions, each of which transforms a previously neglected product function into a positive product experience. The previously complex handling is replaced by an uncomplicated, reliable mechanism. <span style=\"text-decoration: underline; color: var( --e-global-color-primary );\">The previously lacking reparability is ensured by the easily dismantled product design.<\/span><\/p>\n<p>The dimensions and space requirements of the device when not in use are minimal. <span style=\"text-decoration: underline; color: var( --e-global-color-primary );\">The risk of soiling and contamination is deliberately combated by the reduced complexity and regular maintenance.<\/span> Additional sensory features, such as the generation of a bird sound through ascending pressure, make the concept a sympathetic and unique design icon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604dd50 e-flex e-con-boxed e-con e-parent\" data-id=\"604dd50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67bbac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bbac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcf36a6 e-flex e-con-boxed e-con e-parent\" data-id=\"bcf36a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30adde9 elementor-widget elementor-widget-heading\" data-id=\"30adde9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT PERSON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7cbccf e-flex e-con-boxed e-con e-child\" data-id=\"a7cbccf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1c91e elementor-widget elementor-widget-text-editor\" data-id=\"2c1c91e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><strong>PROF. ERIC PFROMM<\/strong><br \/><strong>BFGF GmbH &amp; Co KG<\/strong> \u2022 Lippmannstr. 53-55 \u2022 22769 Hamburg<br \/>+49 40 317870-30 \u2022 pfromm@bfgf.de \u2022 www.bfgf.de<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e04ef elementor-widget elementor-widget-image\" data-id=\"04e04ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"310\" height=\"90\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_bfgf_logo.webp\" class=\"attachment-large size-large wp-image-179\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_bfgf_logo.webp 310w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_bfgf_logo-300x87.webp 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4065a3e e-flex e-con-boxed e-con e-child\" data-id=\"4065a3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd81ad3 elementor-widget elementor-widget-text-editor\" data-id=\"bd81ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><strong>CARSTEN BUCK<\/strong><br \/><strong>MUTTER Company for Design &amp; Marketing mbH<\/strong><br \/>Gurlittstra\u00dfe 40 \u2022 20099 Hamburg<br \/>+49 40 4840470 \u2022 buck@mutter.de \u2022 www.mutter.de<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749aa22 elementor-widget elementor-widget-image\" data-id=\"749aa22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"90\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_mutter_logo.webp\" class=\"attachment-large size-large wp-image-180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b9653 e-con-full e-flex e-con e-parent\" data-id=\"04b9653\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c8c22e0 e-con-full e-flex e-con e-child\" data-id=\"c8c22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d267770 elementor-widget elementor-widget-text-editor\" data-id=\"d267770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><strong>Empirical survey<\/strong> on the emotional barriers to accessing<br \/>Lo\u0308sungsangeboten.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c90dc elementor-widget elementor-widget-image\" data-id=\"05c90dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"780\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/empirische-Umfrage.webp\" class=\"attachment-large size-large wp-image-883\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/empirische-Umfrage.webp 862w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/empirische-Umfrage-300x292.webp 300w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/empirische-Umfrage-768x748.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a67c49d e-con-full e-flex e-con e-child\" data-id=\"a67c49d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7031b27 elementor-widget elementor-widget-text-editor\" data-id=\"7031b27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Scientifically monitored as part of a bachelor thesis at the <strong>Fachhochschule Salzburg.<\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016af62 elementor-widget elementor-widget-image\" data-id=\"016af62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"261\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-1024x334.webp\" class=\"attachment-large size-large wp-image-882\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-1024x334.webp 1024w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-300x98.webp 300w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-768x250.webp 768w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-1536x501.webp 1536w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/Fachhochschule-Salzburg-2048x668.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b9bbd8 e-con-full e-flex e-con e-child\" data-id=\"1b9bbd8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1c018 elementor-widget elementor-widget-text-editor\" data-id=\"ed1c018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>The concept is based on a<br \/>eigenen <strong>Evaluierungsprozess<\/strong> to assess project-related innovation potential.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3ff9d elementor-widget elementor-widget-image\" data-id=\"9a3ff9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"793\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/UP-Analysis.webp\" class=\"attachment-large size-large wp-image-881\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/UP-Analysis.webp 962w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/UP-Analysis-300x298.webp 300w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/UP-Analysis-150x150.webp 150w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/UP-Analysis-768x762.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e16a50e e-con-full e-flex e-con e-child\" data-id=\"e16a50e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7123d28 e-con-full e-flex e-con e-child\" data-id=\"7123d28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3afcb elementor-widget elementor-widget-image\" data-id=\"3c3afcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"300\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_cradle_to_cradle_logo.png\" class=\"attachment-large size-large wp-image-242\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_cradle_to_cradle_logo.png 388w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_cradle_to_cradle_logo-300x232.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-875fdab e-con-full e-flex e-con e-child\" data-id=\"875fdab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1da28bd elementor-widget elementor-widget-text-editor\" data-id=\"1da28bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carsten Buck<br \/>Carl Eriksson<br \/>Eric Pfromm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fb48c elementor-widget elementor-widget-text-editor\" data-id=\"66fb48c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>are certified<br \/>Cradle-to-Cradle\u00ae<br \/>Design Consultant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c03bd6 e-con-full e-flex e-con e-child\" data-id=\"0c03bd6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7715c51 elementor-widget elementor-widget-image\" data-id=\"7715c51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"282\" src=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_agents_of_transformation.webp\" class=\"attachment-large size-large wp-image-244\" alt=\"\" srcset=\"https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_agents_of_transformation.webp 884w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_agents_of_transformation-300x106.webp 300w, https:\/\/circulardesignhub.hamburg\/wp-content\/uploads\/2024\/01\/circular_design_hub_agents_of_transformation-768x271.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-252853c e-con-full e-flex e-con e-parent\" data-id=\"252853c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5fa3c2c e-con-full e-flex e-con e-child\" data-id=\"5fa3c2c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14de6bf e-flex e-con-boxed e-con e-child\" data-id=\"14de6bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c10f2f elementor-widget elementor-widget-heading\" data-id=\"7c10f2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORE CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ecc31 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03ecc31\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a20487f e-flex e-con-boxed e-con e-child\" data-id=\"a20487f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10a0066 e-con-full e-flex e-con e-child\" data-id=\"10a0066\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eda2bee e-flex e-con-boxed e-con e-child\" data-id=\"eda2bee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92fd635 e-flex e-con-boxed e-con e-child\" data-id=\"92fd635\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afb3616 elementor-widget elementor-widget-heading\" data-id=\"afb3616\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2023<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9e8e6 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc9e8e6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66e5ea elementor-widget elementor-widget-heading\" data-id=\"b66e5ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ETHICAL SPORTSWEAR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99260c3 elementor-widget elementor-widget-text-editor\" data-id=\"99260c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>kreislauffa\u0308hig, umweltsicher, funktional<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a8f40 elementor-widget elementor-widget-button\" data-id=\"f1a8f40\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/circulardesignhub.hamburg\/en\/oh-oh-om-ethical-sportswear\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa67603 e-con-full e-flex e-con e-child\" data-id=\"aa67603\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a1e384c e-flex e-con-boxed e-con e-child\" data-id=\"a1e384c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a06b24 e-flex e-con-boxed e-con e-child\" data-id=\"1a06b24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ac444 elementor-widget elementor-widget-heading\" data-id=\"54ac444\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2023<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f9c01 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5f9c01\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e89b6 elementor-widget elementor-widget-heading\" data-id=\"f6e89b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">COFFEE HUSKIES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf59c6 elementor-widget elementor-widget-text-editor\" data-id=\"4bf59c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>the connection between farmers and connoisseurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab49b8a elementor-widget elementor-widget-button\" data-id=\"ab49b8a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/circulardesignhub.hamburg\/en\/coffee-huskies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792bd5e e-con-full e-flex e-con e-child\" data-id=\"792bd5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a3c4417 e-flex e-con-boxed e-con e-child\" data-id=\"a3c4417\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03bbe01 e-flex e-con-boxed e-con e-child\" data-id=\"03bbe01\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79436c4 elementor-widget elementor-widget-heading\" data-id=\"79436c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2023<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11e1d5 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a11e1d5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e73744 elementor-widget elementor-widget-heading\" data-id=\"5e73744\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PIANI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab7491 elementor-widget elementor-widget-text-editor\" data-id=\"5ab7491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>recyclable, lightweight, convertible<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3993427 elementor-widget elementor-widget-button\" data-id=\"3993427\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/circulardesignhub.hamburg\/en\/piani\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>2023 SODABIRD nutzen anstelle von besitzen Der Sodabird ist eine Konzeptstudie fu\u0308r einen Wassersprudler, dessen Design bisherige Vorbehalte gegenu\u0308ber dieser Produktkategorie in hoch emotionale Verkaufsargumente umwandelt. Es basiert auf dem Konzept der Wiederverwendbarkeit von Komponenten und Materialien, was zu einem o\u0308konomischen Modell des Nutzens anstelle des Besitzens fu\u0308hrt und neue Dienstleistungen und Vertriebskana\u0308le etabliert. 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